samishafiq

If a picture is worth a thousand words then a moving picture is worth so much more, especially when it comes to conveying your ideas and products. Not only can you describe them, you can show them in action.

Visuals

The visual aspect of presenting your business cannot be overestimated. As the old saying goes, “show me, don’t tell me”. You can talk about your business all day, but for many people most of the words will depart from their memory shortly after they leave. Promotional videos, however, are remembered long after the presentation has ended. Most people can readily remember a commercial, a cartoon or a movie they saw twenty years ago, but are often hard-pressed to recall a conversation they had twenty days ago. In fact, vintage commercials are actively sought out by nostalgia enthusiasts as some of their fondest memories.

This is no advertising trick. All living beings that have eyes are very dependent on visual cues to determine what is going on around them. As infants, human beings see before they can speak, recognizing shapes, depth, and even individual faces before we have more fully developed any of the other four tactile senses. Studies have also shown that people retain ten per cent of what they hear, twenty per cent of what they read, but retain an astounding eighty per cent of what they see! (Source: Jerome Bruner, Professor of Psychology, New York University) The US Department of Labor uses visual/audio techniques in its training courses, citing various educational researchers that suggest that eighty-three per cent of learning in human beings occurs visually. To further add to evidence that visual communication, such as promotional videos, is a very effective means of communication are numerous studies cited by technology giant Hewlett-Packard that suggest that not only do people retain more from visual information, they are able to comprehend more complex and detailed information.

So what can a video do that a static image cannot do? Any picture can tell a story, to be sure, but a video can make sure that the picture tells the right story. A static image of a man sitting at a desk with his fingers on the keyboard leaves a lot to the imagination. Is he typing an e-mail? Is he researching stocks? There might be some text associated with the image telling you about how he’s accessing a certain company’s servers to participate in a web-based meeting, but the typed word can only convey so much. As anyone who has used social media sites can tell you, it is sometimes hard to convey the right emotion or set the right tone with nothing more than letters and numbers unless you use emoticons (which are fine for personal correspondence but do not look very professional).

Promotional Videos

Through a promotional video, you can set the scene, the script, and the overall tone in one fell swoop, leaving a lasting image on the minds of your potential clientele. You decide what is going to be conveyed to the viewers of your video. In the above example, the man typing at the keyboard is revealed to be house-hunting as the view pans around and over his shoulder to show him looking at listings. His dialog with others conveys his delight at the ease with which he was able to find just the right house at just the right price. The excitement and interest of others around him is conveyed in a matter of seconds, and the visual memory of this scene is eighty per cent likely to remain in the minds of those who view the video.

This brings up another advantage of promotional videos over printed material such as brochures and pamphlets; it takes less of your potential client’s time to review the material. Consider that it can take even the most avid reader a day or so to finish a really good novel. If you turn that novel into a movie, the story and all of the subtle nuances the author hoped to convey is often summed up in just a little under two hours. (Also remember that people are eighty per cent likely to remember the movie!) Your presentation can possibly go on for an hour if you spend your time talking and flipping charts, but a promotional video can handle the same presentation in a matter of minutes with colorful imagery and a well-rehearsed script, giving you total control over what is shown and what is said, all wrapped up in a tidy little video that asks only a little of your target audience’s time. They will even appreciate that they can view your video at their leisure, on their schedule!

Conclusion

In a world that is becoming not only increasingly visually oriented but also better at grasping the more complex visual images quickly and more completely, this is the time to take advantage of people’s natural inclination to see, hear, and remember more readily than by any other method.

Explainer video production company  .   Create animated video  .   Video animation for business   .   Explainer video production   .   Animated explainer video  .   

These tips to create a powerful Explainer video script will give you a jump start on learning this skill. Scripts work best when:

• You understand the audience and what they need to hear
• Communicate no more than 3 main points
• Clearly describe the steps and have a visual demonstration/graphic
• Incorporate stories as appropriate

Utilize these tips for a better script, which will lead to a better video overall.

Understand Your Audience

This simple step is vital to creating an Explainer script and video that is both powerful and useful. Is the audience already familiar with the industry or are they new prospects? This will influence not only how much information is included but how it is presented. Understanding the audience will allow you to create a script that tells them why they care about the product or service and why they should watch the rest of the video. For example if you write a script to explain how to build funny cat photos, it is important to understand if your audience already knows how to upload a photo but not to add script or if they have no idea how to start. If you know they already have mastered the photo portion, but need help with words you can create a script that points out how cat photos are more fun with captions and that you will show them how to create these captions, find quotes and other sources for their captions. Understanding your audience is also important because you don’t want to waste time sharing information they already have or scare them by sharing too much information.

Communicate Easy Steps

A script that gives no more than 3 key points or steps will allow the audience to listen and understand far better than a script that has 20 points. People simply don’t have the capacity to remember that much information clearly. It is often far better to create multiple scripts and videos that walk the audience through a complex process, rather than one long one. This allows them to master a few steps at a time and repeat the video as often as necessary. It also allows you to build a relationship  with the audience as they view each new video. This idea is used by internet marketers who create ‘how to’ videos for building websites and using software. Software companies often have their own demonstration videos, but when a user is looking for a very specific answer often a YouTube video will be available with that exact information without all of the extra stuff the company video includes.

Clearly Describe the Steps

Videos are intended to explain, in an easy to understand way, a process or product. This may seem obvious, but how many times have you tried to put together something with directions that made no sense. This is one of the main reasons graphics are now so widely used. If the user can’t understand the text, maybe they will understand the graphic representation so that everyone can understand what is correct. It is important to keep in mind when writing an Explainer script for a video, be very clear and concise for each step as it is described. It is also important to explain any jargon or industry standard phrases that may be unfamiliar to new users. After all a multi-function device to someone may be a copy machine to another and a fax machine to a third person. It is best to clearly define words and phrases so everyone understands what is being said.

Incorporate Stories

Videos are often step-by-step directions on how to perform tasks. They can be a little dry and boring however if you include some stories along the way it will make the whole video more interesting. These may be short anecdotes about what happened when you accidentally skipped a step or a story about how you discovered a great tip to make a process better. These personal stories not only help make the video more interesting they also help build a relationship with the audience. As you share about yourself; the audience begins to feel like they know you which builds trust and consumers are more likely to make purchases from people they trust. A powerful and informative Explainer script will lead to a video that will be shared widely across many media outlets.

Animation websites    .    Video animation for business    .    Animated explainer video company

A common question asked by corporate’s is, “How much you should pay for a video for your business” There are many ranges of prices regarding high-tech explainer video production and many of these services have now moved to the web. Everything is high-tech digital and the old analog production studios are a thing of the past. Digital ad agencies are popping up all the time. There’s no longer much need to locate a local production facility in your hometown when you can find the best talent and video solutions on the web. But how do you locate the best solutions and how much should you pay? Here are a few considerations:

Consider how much time it will take to produce

Many studios charge from $50-$150 per hour or more for their time. Others charge a flat fee. Consider how much time it will take to produce your video or ad before deciding how to do it. Ask the company you are dealing with to quote you a price for various versions of the message, so you can estimate the cost based on the approximate time it will take to do it. Think about other aspects also, such as what TYPE of technology or software will be employed, such as special effects and animation, titling, and etc. Generally, the more complex the production, the more the cost will be in the end. Remember that special effects and other perks are impressive, but they are not absolutely necessary in every production. The key is to get and keep the attention of the viewer, so that they are engaged, with the ultimate goal being to convert the viewer into a customer.

Think about your goals

 The ultimate goal is to get your message across via video, in a way that captures their attention. What will it take to do this effectively and reach most people? Some messages are best done simply, while others require a little more punch to do it right. Would a special animated web video do the trick? What about music or a soundtrack narration? All of these things help bring your company to the forefront within the message, if done skillfully and artistically.

How do you want to capture your “brand?”

Branding is what it is all about. Besides getting your message across, you want to get your brand across too. Branding is the overall impression your viewers and potential customers have about your products or services. How will you get this message across in the shortest period of time, saving you advertising dollars? Try to focus on the main message in an effective way to keep their interest.

What will be your ROI?

As in any business transaction, think about the amount of return you expect from your investment. Ask an expert to prognosticate the approximate number of new potential customers you will get from your investment. Look at the other advertising dollars you spend too, and compare to what you expect to spend on your company or explainer video production. What can you reasonably expect to get back in return for the amount of money you plan to budget for the video?

What is it worth to you?

Think about what you expect in revenue, based on the video message and marketing. What is it worth to you to get 100 new customers or more? When you think about it in these terms, it is easy to see that video is worth the price. Another tip is to keep it short. The average attention span on the internet today of the average adult is around 5 minutes. If you keep it short, you may be able to shorter your advertising expense in this regard, while still getting the message across and with such a short time to do so, every word you say will be important.

Conclusion

It is hard to say how much you should pay for a video for your business, especially when that price symbolizes the message you are trying to carry to the world about your business or service. It is one of the most important things you do today in your business, so make sure it is a message that speaks volumes about your quality and brand. Don’t entrust this to just anyone and look for quality first. If you create a quality video message, with animation or other effects that capture the attention of the masses, it will be worth every penny you spend on the front end and will pay off in spades.

Passion:

Since our inception in 2010, we have had a passion about promoting people, concepts, businesses and organizations which led us to meet new and exciting businesses. We have created over 500 animated videos promoting businesses, events, campaigns and a lot more. We are operating globally and it's always fun to help businesses become one of the most talked about brands. In the last year alone, we have produced more than 370 quality videos for amazing clients.

Today, we have acquired all the necessary technical expertise to produce an animated marketing video. We have worked on all animation styles ranging from whiteboard videos to stop motion graphics. Our research about our consumer's taste and perceptions and our marketing expertise has always given us a competitive edge in catering to our clients' needs.

Our Team:

We believe that a team is many voices with a single heart. Because of this belief, our team is naturally aligned and you can take advantage of our creativity as we work together. Our team has people from diverse backgrounds allowing more creative ideas to enter into our workplace. Over the years, our working environment has helped our team players perform their best in their areas of expertise. All this has made our clients as happy as they can be.

How We Do It:

The process starts with script writing, in which our creative script writers fabricate an appropriate script for ensuring the better outcomes out of your video. Creative artists then pre-visualize the video to maintain the appealing feel of the video. After storyboarding, we select the perfect voice over artist which suits to your business and who possess a passion for result-oriented speeches. Our animation artists are capable of generating breathtaking animation themes and extremely beautiful combinations of colors. Their ultimate objective is to persuade the audience to stick to the video as well as to your business. Eventually all of our efforts are delivered to editors who perform necessary modifications and improvements.

What You Get:

An awesome animated explainer video for your business that promises to yield the desired results in terms of marketing, promotion and brand awareness.